"We need to find a balance between fresh ideas and what the audience is familiar with," says Igor Draguzet, CME Content Officer 

"We need to find a balance between fresh ideas and what the audience is familiar with," says Igor Draguzet, CME Content Officer 

During a visit in Brno, CME Content Academy students heard Igor Draguzet speak at Television Institute. He emphasized the significant investment in creating content but highlighted the lack of creative force in its production. Draguzet praised the existence of specialized courses and the CME Content Academy student.

 Igor Draguzet is in charge of the content strategy of linear broadcasting and VOD platforms in several countries of CME. These are the Czech Republic, Slovakia, Romania, Bulgaria, Slovenia, and Croatia. 

 Igor Draguzet discussed the evolvingof streaming platforms. He pointed out the change in viewer habits over the years, noting that creating soaps like "Ulice" made sense two decades ago but may not today due to diverse watching options. 

 According to Draguzet, the industry is looking for ways to balance four different approaches to content making: offering something "old," well-known and beloved by audiences; introducing something "new" or original; bringing something "borrowed," such as adapting existing material; and finally, including something "blue," which signifies interactivity. These four concepts draw inspiration from the Anglo-Saxon wedding tradition of involving something old, new, borrowed, and blue for the bride's satisfaction in marriage. 

Draguzet framed television's approach to content creation with these four elements. He emphasized the importance of creating content that viewers are familiar with, considering it crucial. Advising students to focus on observing what CME-owned television produces during their final projects, Draguzet stated that it provides valuable insights for future creators. 

"My presentation to the students was about things we are developing in our industry over the next three years that are going to shape the way how we tell the stories," said Draguzet, underscoring the significance of CME Content Academy. "The idea is that students, you guys, get to learn professionals who teach you how to create and produce content. Helping shape new talents is a key interest for us and the industry as well," he added. 

 -Matěj Škop-