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TV Markíza has built its programming strategy around family entertainment to reflect Slovakia’s culture. TV Markíza is the clear leader on the Slovak TV landscape. Broadcasting 24 hours a day, TV Markíza is the flagship television channel encompassing all TV genres and reaching more than 92% of Slovak households.

Its program structure is composed of premium products such as TV Markíza's locally produced shows including its high-quality news programs. TV Markíza has secured exclusive broadcast rights to a variety of popular American and European films and series produced by major international studios including Warner Bros.,Sony Pictures, NBCUniversal, The Walt Disney Company, and ViacomCBS.

Within the multi-channel strategy of parent media company CME, the smaller complementary television stations Doma, Dajto, and Markíza KRIMI were added to the Markíza family of channels, as well as Markíza International. Markíza Group also has a strong position on the Slovak Internet through key online projects: TV portal Markiza.sk, news portal TVnoviny.sk, video archive Markíza Plus, and video-on-demand platform VOYO.
 The CEO of MARKÍZA-SLOVAKIA is Peter Gažík.